Results

Real systems. Real numbers.

Before and after. Every case study includes the problem, the solution, the metrics, and the tools we used.

Proposal AutomationE-Commerce Brand

Cut proposal time by 80% with an AI agent

The problem

The team spent 5 hours per proposal — pulling data from Notion, formatting in Google Docs, and emailing manually. 3–4 proposals per week meant 15–20 hours of non-billable work.

The solution

An AI agent pulls deal data from the CRM, generates a formatted PDF proposal using a GPT-4 template, and emails it to the prospect — in under 4 minutes.

"We went from dreading proposals to sending them same-day. The pipeline doubled in 6 weeks."
Tools used
n8nOpenAI GPT-4HubSpot CRMGoogle Docs API
Before → After
Time per proposal
5 hrs4 min
Weekly hours saved
20 hrs0
Proposal volume
4/week12/week
Automation workflow dashboard
Lead Follow-UpMarketing Agency

3× reply rate on leads with automated follow-up

The problem

Inbound leads from the website were being followed up manually by the sales team — sometimes 2–3 days late. Reply rate was around 10%.

The solution

A multi-step AI agent sends a personalised follow-up email within 5 minutes of form submission, followed by a LinkedIn connection request and a second email at day 3.

"Our pipeline filled up in the first two weeks after we deployed. I wish we'd done this 12 months ago."
Tools used
Make (Integromat)OpenAIInstantly.aiTypeform
Before → After
Follow-up speed
2–3 days5 minutes
Reply rate
10%31%
Meetings booked/month
824
Ops AutomationProfessional Services Firm

12 hrs/week saved on reporting and data entry

The problem

Every Monday, the ops manager spent half the day pulling data from 4 different tools into a weekly report spreadsheet. Errors were common.

The solution

A scheduled automation pulls data from all 4 tools, formats the report, and posts it to Slack every Monday at 8am. Zero manual work.

"The team finally has time to do actual work instead of copy-pasting data."
Tools used
n8nGoogle Sheets APISlackAirtable
Before → After
Weekly ops hours
12 hrs0 hrs
Report errors/month
6–80
Team satisfaction
LowHigh
Content PipelineSaaS Company

Content engine producing 20 SEO posts per month

The problem

The marketing team was producing 2–3 blog posts per month due to bandwidth. SEO traffic was flat.

The solution

An AI content pipeline generates keyword-researched outlines, drafts long-form posts, adds internal links, and publishes to WordPress — with a human review step built in.

"We're now ranking for keywords we couldn't even target before. The ROI on this is insane."
Tools used
n8nOpenAI GPT-4Ahrefs APIWordPress REST API
Before → After
Posts per month
320
Organic traffic (3 months)
Baseline+140%
Content team hours
40 hrs/mo8 hrs/mo

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